Business Growth Support & Development
Growing a business isn’t just about increasing sales—it’s about improving performance, refining your strategy, developing your people, and building solid foundations that allow sustained success. At New Oxygen, based in Chester and serving across Cheshire, we offer a comprehensive Business Growth Support & Development service. We help you identify where you are, where you want to be, and how to get there—through analysis, clear strategy, training, and implementation.
Below are key components of what we do, why they matter, and how New Oxygen supports you in each one.
1. Business & Performance Analysis
What this is:
A deep dive into how your business is functioning—financials, operations, customer base, competitive position, processes, KPIs, strengths, and weaknesses. We ask: Where has performance been strong? Where are there bottlenecks or leakages? What opportunities are you missing? What threats are looming?
Why it matters:
You can’t build a plan without knowing your current position and past performance. Analysis helps to inform realistic goals, see what’s already working, and what needs fixing. It’s the diagnostic stage: important to avoid wasting time, energy, or investment on things that won’t move the needle.
How New Oxygen helps:
We conduct a comprehensive audit of past performance: revenues, profit margins, costs, market share, customer feedback, and competitor benchmarking.
We work with you to gather data—internal metrics, financial reports, customer satisfaction, employee feedback—to map the health of your business.
From this, we produce a gap analysis: you see what’s under-performing, where inefficiencies lie, and where growth opportunities are.
Based on this, we map out the priorities and build a growth roadmap with measurable, time-bounded targets.
2. Sales Strategy Development
What this is:
Creating a clear plan to generate and convert leads, to acquire new customers, retain existing ones, and grow revenue. It includes defining customer segments, sales channels, pricing strategy, lead‐generation methods, sales process, sales team structure, and metrics.
Why it matters:
Even with a great product or service, growth can stall if sales are unfocused, inconsistent, or poorly structured. A robust sales strategy ensures you’re reaching the right people in the right ways, with the right messages, and that you have systems to follow up, convert, and measure success.
How New Oxygen helps:
We help you define or refine your target markets and customer personas, so you know exactly who to sell to.
We evaluate your current sales channels (direct, online, resellers, partners) and suggest improvements or new routes.
We craft or optimise your sales process—how leads are generated, qualified, nurtured, and closed.
Pricing and positioning: ensuring your offers are compelling, competitive, and profitable.
Sales metrics & dashboard: deciding which KPIs to track (conversion rates, average deal size, pipeline volume etc.), and how to monitor them.
Sales training (covered in more detail below) to ensure your team has the mindset, tools, and skills to execute the strategy.
3. Marketing Strategy Build
What this is:
Developing a plan to raise awareness of your brand, engage with your audience, generate leads, and support your sales efforts. This includes defining your brand message, positioning, content, digital presence (website, SEO, social media), advertising, events, and marketing budget allocation.
Why it matters:
Without a clear marketing strategy, efforts can be piecemeal, inconsistent, or misaligned with sale goals. Strategy ensures your marketing spend yields strong ROI, builds brand equity, and supports sustainable growth.
How New Oxygen helps:
We start by understanding your current market reputation, brand strengths, and customer perceptions.
We define or refine your brand messaging, unique value proposition, and positioning so that you stand out.
We develop a marketing mix suited to your business: content marketing, social media, email, SEO, paid advertising, events, PR etc.
We build the channels, content plans, and campaigns aligned with your sales strategy.
We set up measurement, tracking and optimisation—so you see what works and can adapt as needed.
4. Research & Development
What this is:
Investigating new markets, products, or services. Developing innovations, exploring new opportunities for growth, refining existing offerings, and potentially investing in technology, process improvements, or new business models.
Why it matters:
When markets, customer preferences or technology changes, R&D ensures you stay ahead rather than fall behind. It helps you adapt, diversify, and find new revenue streams. Maintains competitiveness.
How New Oxygen helps:
Market & competitor research: to spot emerging trends, gaps in your market, or where you can differentiate.
Feasibility studies: assessing cost, risk, return on new product/service ideas.
Product/service design or improvement support: assisting with ideation, prototyping, user feedback loops.
Suggesting or introducing technology or process innovations that improve efficiency or customer experience.
Supporting you to embed innovation in your business, so it’s not just a one-off but an ongoing capability.
5. Sales Training
What this is:
Equipping your sales team (or those with a sales role) with the skills, mindset, techniques, and tools they need: from prospecting, cold outreach, negotiation, closing deals, cross-selling / upselling, customer relationship management, to follow-up and retention.
Why it matters:
Even the best strategy fails without capable people to execute it. Good training increases effectiveness, boosts motivation, raises win rates, shortens sales cycles, and improves consistency across team members.
How New Oxygen helps:
Tailored training programmes based on your products, market, sales process, and team strength.
Coaching in key areas: e.g. cold calling / outreach, consultative selling, closing techniques, objection handling.
Role-plays, real case studies, and feedback sessions to embed learning.
Ongoing mentoring and support—not just one-off workshops but follow-up to ensure skills are applied.
Setting up tools (CRM, tracking) and process discipline so that learned techniques become business-as-usual.
6. Staff / People Development
What this is:
Beyond sales teams: developing your wider staff, leadership, managers. Covers training, performance management, culture, communication, motivation, team building, leadership development, and aligning employee performance to team and company goals.
Why it matters:
Your people are your biggest asset. Skilled, motivated, well-led staff are more productive, more likely to stay, more creative, more aligned with your strategy. Poor people practices undermine growth—miscommunication, low morale, high churn, and underperformance all cost. Investing in staff development often gives compounding returns.
How New Oxygen helps:
Leadership & management training: helping managers lead people well, set goals, give feedback, manage conflict.
Staff training programmes in areas you need (customer service, operations, communication, digital skills, etc.).
Designing performance management systems: setting objectives, reviews, continuous feedback.
Establishing culture, values and internal communications that drive team alignment and engagement.
Coaching & mentoring for key individuals, helping unlock potential and build capacity.
Putting It All Together: How New Oxygen Delivers Value
What truly sets New Oxygen apart is not just offering these components in isolation, but integrating them into a coherent, customised growth programme. Here’s how we work with you from start to finish:
Initial Consultation & Diagnostics
We begin with a discovery meeting to understand your business, your goals, your challenges. This grounds the rest of the process. We may carry out performance analysis, gather data from you, and map key metrics.Custom Growth Plan
Based on the diagnostics, we co-create a growth plan. It includes strategy in sales, marketing, and people. It includes innovation or R&D as relevant.Implementation & Support
We don’t just advise—we help you execute. We can manage parts of the plan (e.g. marketing campaigns, sales enablement), coach your teams, embed processes, set up tracking.Measurement, Feedback & Adaptation
Growth isn’t static—markets change, customer behaviour shifts. We build in regular reviews of performance and adapt your strategies and tactics accordingly.Ongoing Partnership
We see our role as a partner in your growth—not a one-off consultant. Whether through retainer, project-based work, or training engagements, we stay engaged as you evolve.
Why Choose New Oxygen?
Local expertise: We’re in Chester & Cheshire. We understand your region, your competitors, local market dynamics.
Tailored approach: No “one-size-fits-all”. Every plan, training, strategy comes from understanding you.
Hands-on execution: Strategy without execution is just an idea. We help you do the work.
Full-spectrum support: From analysis, strategy, marketing, sales training, to people development and innovation.
Focus on sustainable growth: Not just quick wins, but building systems, people, culture so your growth can continue.
If you want to drive your business forward, break through plateaus, or build something scalable, New Oxygen’s Business Growth Support & Development service is made to partner with you. Get in touch with us, and let’s explore how we can help your business reach the next level.